Privacy policy

Last updated: November 2025

This Privacy Policy describes how Andrii Kuchalskyi (trading as LineaModern) (“we”, “us”, “our”) collects, uses, and discloses your personal information when you visit or make a purchase on our website https://lineamodern.co.uk (the “Website”), or otherwise interact with our services (the “Services”).

Our store is powered by Shopify Inc., which provides the e-commerce platform and certain data-processing services necessary to operate the Website and fulfil your orders.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1) Personal Information We Collect

“Personal information” means data that identifies, relates to, or can reasonably be linked to you. We may collect or process the following categories of personal information (as permitted by applicable law):

  • Contact details – name, billing and shipping address, phone number, and email.
  • Financial information – payment card details and transaction information (processed securely by our payment provider).
  • Account information – username, password, preferences, and settings if you create an account.
  • Transaction information – items viewed, added to cart, purchased, returned, exchanged, or cancelled.
  • Communications – messages or correspondence sent to us, including customer-service enquiries.
  • Device and usage data – browser, device type, IP address, and how you interact with our Website.

2) Sources of Personal Information

  • Directly from you when you browse, create an account, make a purchase, or contact us.
  • Automatically through cookies and similar technologies when you use our Website.
  • From our service providers (e.g. couriers, payment processors, analytics partners).
  • From trusted business partners or other third parties who assist in providing our Services.

3) How We Use Your Personal Information

  • To provide and improve our Services – processing payments, fulfilling orders, managing deliveries and returns, creating and maintaining your account, and personalising your shopping experience.
  • Marketing and advertising – sending promotional communications (where permitted) and showing relevant ads based on your interests. You can unsubscribe at any time.
  • Security and fraud prevention – verifying identity, detecting fraudulent activity, and ensuring safe transactions.
  • Customer communication – responding to queries, requests, and providing after-sales support.
  • Legal compliance – meeting legal obligations, responding to lawful requests, and enforcing our Terms of Service.

4) How We Disclose Personal Information

We may share your personal information in the following circumstances:

  • With Shopify and other third-party service providers (payment processors, couriers, IT, analytics, fulfilment, and marketing partners) that help us operate the Website.
  • With business and advertising partners who assist us with marketing campaigns. These parties will use the information in accordance with their own privacy notices.
  • When you consent or direct us to share information (for example, through social-media integrations or product-review features).
  • Within our business group or affiliates as necessary to operate our Services.
  • As required by law or in connection with legal proceedings, fraud prevention, or business transfers such as a merger or sale.

5) Relationship with Shopify

Our Website is hosted on Shopify. Shopify collects and processes certain personal information on our behalf to provide and improve the Services. This may include transferring data to countries outside the UK or EEA. Shopify is independently responsible for some processing activities (for example, aggregated analytics and cross-merchant advertising).

To learn how Shopify processes your personal information and to exercise any rights regarding data Shopify controls, please visit the Shopify Privacy Policy or Shopify Privacy Portal.

6) Third-Party Websites

Our Services may contain links to third-party websites or social-media platforms. We are not responsible for the privacy or security practices of those sites. Please review their policies before providing any personal information.

7) Children’s Data

Our Services are not intended for children under 18, and we do not knowingly collect personal information from minors. If you believe a child has provided information to us, please contact us to request deletion.

8) Security and Data Retention

We maintain appropriate technical and organisational safeguards to protect your data. However, no online service can guarantee absolute security. We keep your personal information only as long as necessary to fulfil the purposes described above or as required by law.

9) Your Rights and Choices

Under UK GDPR and other data-protection laws, you may have the following rights (subject to certain conditions):

  • Access – request a copy of the personal data we hold about you.
  • Correction – request that inaccurate or incomplete data be updated.
  • Deletion – request that we delete your personal data.
  • Restriction or Objection – ask us to stop or limit certain processing activities.
  • Portability – request that we provide your data in a transferable format.
  • Withdraw consent – where processing relies on consent (e.g. marketing emails), you may withdraw it at any time.

To exercise these rights, please contact us using the details below. We may need to verify your identity before responding. You will not be discriminated against for exercising your rights.

10) International Data Transfers

Your personal information may be transferred and stored outside the United Kingdom or European Economic Area. Where this occurs, we rely on lawful transfer mechanisms such as the UK’s or EU’s Standard Contractual Clauses to ensure an adequate level of protection.

11) Complaints

If you have any concerns about how we handle your personal information, please contact us first so we can resolve them. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK (https://ico.org.uk).

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The revised version will be posted on this page with an updated “Last updated” date.

13) Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, please contact us at:

Name: Andrii Kuchalskyi (trading as LineaModern)
Email: info@lineamodern.co.uk
Address: Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA, United Kingdom

For the purposes of UK data-protection law, Andrii Kuchalskyi (trading as LineaModern) is the data controller of your personal information.